|Young people use the power of social media to raise awareness on Manila’s forgotten but beloved heritage street in this all-day arts, music and food fest.|
Manila, July 2 –After its postponement last week due to a bad weather forecast, #selfiEscolta: The Manila Street Heritage Festival will finally hit the historic district as well as our social media feeds this Saturday! Finally, the Queen of Manila’s streets is reclaiming her crown as a relevant and productive district in modern times.
This event will be held along Calle Escolta on July 5, 2014 (Saturday), from 9:00 am to 10:00 pm. It aims to raise awareness and help boost local tourism by featuring various simultaneous activities to showcase Manila’s famed district. These include special guided tours that will take attendees to all the heritage buildings in the area.
There will also be an art and food market plus on-site entertainment, among others. Confirmed performers include the likes of Gary Granada, Tres Marias (Cookie Chua, Bayang Barrios, Lolita Carbon), Plagpul, Ukulele Philippines Ensemble, Sanghabi, One Hit Combo, Estribo, Persephone, and more.
Primarily, #selfiEscolta aims to create an online buzz about the district. This is by encouraging participants to post pictures and videos to their respective social media accounts with the official hashtag: #selfiEscolta.
It is organized by The Escolta Revival Movement, an umbrella group composed of property and business owners, public institutions, and organizations from the arts and heritage conservation sectors. They have joined forces for one vision: to rescue and revive Escolta, and make it the country’s premier central business and luxury district once again.
Using this modern form of marketing, the Escolta Revival Movement hopes to promote heritage conservation and history appreciation. The initiative, which counts the Heritage Conservation Society-Youth among its members, aims to promote this among online communities and especially young people.
Should you have questions and other concerns, you may contact our event organizers, Romel Leal Santiago at +639159214334 or Clara Buenconsejo at +639175134961. You may also send an email to firstname.lastname@example.org or visit the official Facebook advocacy page at www.facebook.com/EscoltaOfficial.